MIHIR DHAIRYAWAN

/Brand Builder & Regional Creative Director, APAC & MEA - FMCG & Purpose Brands
/Big Ideas Guy
/Studied Generative AI at Oxford
/Spikes Asia & Creative Circle Awards Jury

“HELPING BRANDS CHOOSE
ENTERTAINMENT OVER EXITAINMENT”

clients

Unilever, P&G, Nestle, Mondelez, McDonald’s, heineken, Abbott, AWARE, Castrol, Citibank, Bharat Petroleum, IDBI Bank, J&J, Perfetti Van Melle, RedFM, IDEA Telecom, PETA, SCWO, Zee TV, Scoot Airlines, Emirates Airlines, Coca-cola

work

Screening for cervical cancer, one period at a time.

If unhealthy choices like smoking raise your insurance premiums, shouldn't healthy choices - like quality sleep - bring them down?

The untold story of Nisha that everyone needed to hear.
CANNES LIONS - LIA - D&AD - ONE SHOW - SPIKES ASIA - ADFEST - ADSTARS - GONGS

An idea that saves you from yourself.

Some superheroes wear capes, some wear sarees.
CANNES LIONS - ONE SHOW - SPIKES ASIA - ADFEST - PR ASIA - GONGS

Stop it now or face it forever.
CANNES LIONS - ONE SHOW - SPIKES ASIA - ADFEST - GONGS

Record it to report it.
CANNES LIONS - D&AD - ONE SHOW - SPIKES ASIA - ADFEST - GONGS

Celebrate new beginnings.
CONCEPTUALISED THE BIG IDEA FOR CADBURY
ABBY GOAFEST - ADFEST - APPIES - GLOBAL MARKETING EXCELLENCE AWARDS - AME

Where Care Lives.
SPIKES ASIA - ADFEST

Strategy + Creative for McDonald’s Next Menu Hacks Campaign.

Don’t become part of it.
CANNES LIONS - SPIKES ASIA - ADFEST - GONGS

Nothing to hide here.
CONCEPTUALISED THE GLOBAL CAMPAIGN FOR CLEAR SHAMPOO

Care Lives On.
CANNES LIONS - SPIKES ASIA - ADFEST - ONE SHOW

We’ve all heard of #FOMO. Even #JOMO. But have you heard of #TOMO?

Contact me for brand-building assignments

mihir.dhairyawan@gmail.com
+65 83999857

#23-08 Regent Residences,
1091 Serangoon Road,
Singapore - 328190.